People within high-context cultures tend to be more aware and observant of facial expressions, body language, changes in tone, and other aspects of communication that are not directly spoken. High-context cultures are related to connotation. Characteristics of high-context and low-context cultures Denotation and connotation Ī 2008 meta-analysis concluded that the model was "unsubstantiated and underdeveloped". Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues. In low context, communication members' communication must be more explicit, direct, and elaborate because individuals are not expected to have knowledge of each other's histories or backgrounds, and communication is not necessarily shaped by long-standing relationships between speakers. Hall identifies high-context cultures as those in which harmony and the well-being of the group are preferred over individual achievement. High-context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships. Cultures and communication in which the context of the message is of great importance to structuring actions are referred to as high context. Hall in his 1959 book The Silent Language. These concepts were first introduced by the anthropologist Edward T. The model of high-context and low-context cultures offers a popular framework in intercultural-communication studies but has been criticized as lacking empirical validation. Low-context cultures do the opposite direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. However, the concept may also apply to corporations, professions, and other cultural groups, as well as to settings such as online and offline communication. "High-" and "low-" context cultures typically refer to language groups, nationalities, or regional communities. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures, relations, body language, verbal messages, or non-verbal messages. In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. Characteristics of a high-context culture
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